Helsinki Literary Agency recruits Arela and Aareleid

Helsinki Literary Agency has strengthened its team with the recruitment of two new literary agents.

Viivi Arela joins the agency at the beginning of July, followed by Kai Aareleid in August.

Since 2014, Arela has worked as communications director of the Finnish fashion brand Arela. She will continue to work part-time as public relations officer and events director for the Finnish Literary Institute. At Helsinki Literary Agency, she will enhance the visibility of the books and authors represented by the agency and add to and develop the content relating to the titles.

Aareleid is an Estonian writer and translator whose novel Burning Cities has been published in several languages. She has also translated numerous books into Estonian. At the Helsinki Litarary Agency, Aareleid will concentrate on selling rights and maintaining and developing new relationships with publishers. In addition to her work with the Helsinki Literary Agency she will continue writing her new novel and translating.

‘I am delighted to be welcoming two such experienced professionals in the worlds of communication and literature to the Helsinki Literary Agency,’ said chief executive Urpu Strellman.

‘Over the first half of this year, which has been extremely unusual in terms of literary export, we have, together with literary agent Urtė Liepuoniūtė, developed many new tools for the promotion of Finnish books abroad. With the help of the expertise brought by Arela and Aareleid, we will take these projects considerably further, and will also be able to try completely new methods. Above all, their know-how will significantly strengthen the position of the Finnish Literary Agency within Finland and internationally.’

The Helsinki Literary Agency was founded in 2017 and functions under the joint ownership of the publishing houses Gummerus, Schildts & Söderströms, Siltala and Teos. The Agency represents the rights of dozens of authors, including  Seija Ahava, Kari Hotakainen, Mikko Rimminen and Ulla-Lena Lundberg.