Helsinki Literary Agency

The authors on Helsinki Literary Agency’s list are a beautiful bunch.

There are those who write breathtaking literary fiction and those who know how to spin a crime novel. Some can take the reader centuries back in time – or to a whole new world. Some of them write to children in a such a thrilling way that it gives even the adult reader goose bumps. There are writers of the most intriguing narrative nonfiction and of fascinating guides and funny pass-time books too.

The power of literature lies in variety: there is a book to read for everyone. Hence the goal of Helsinki Literary Agency is to offer the readers in other countries a good, representative section of Finnish literature.

Take a peek at our authors and their books!


Autumn Rights Guides 2020

Download our Autumn 2020 rights guides:

HLA Autumn 2020

HLA Children Autumn 2020

Spring Rights Guides 2020

Download our Spring 2020 rights guides:

HLA Spring 2020

HLA Children Spring 2020

Autumn Rights Guides 2019

Download our Autumn 2019 rights guides:

HLA Autumn 2019

HLA Children Autumn 2019

Spring Rights Guides 2019

Download our Spring 2019 rights guides:
Fiction and nonfiction:
Children and young adult:

Autumn Rights Guides 2018

Download our Autumn 2018 rights guides:
Autumn 2018, fiction and nonfiction
Autumn 2018, children

Spring Rights Guides 2018

Download our Spring 2018 rights guide here, and our first ever children’s catalogue from  here!

Autumn Rights Guide 2017

Download our Autumn 2017 rights guide here!


Estonian and Latvian rights sold for Radio Popov!

Virtual Frankfurt is coming to an end, but the results of it are only beginning to show now! We are thrilled to announce the first foreign rights deals for Anja Portin’s wonderful children’s novel Radio Popov: Estonian rights were sold to Ühinenud ajakirjad and Latvian rights to Janis Roze Publishers. Portin’s new novel reminds of …

World English rights of Raspberry Hill sold to Pushkin Press!

We are so thrilled to announce that World English rights for the ghost and horror novel for the middle grade readers Raspberry Hill by Eva Frantz were sold to Pushkin Press in the UK! Pushkin Press is an established publisher with an impressive list of awarded adult and children’s titles. Pushkin Children had titles shortlisted …

About the agency

Helsinki Literary Agency is a modern literary agency based in the capital of Finland. It offers publishers the best selection of Finnish fiction and nonfiction authors – a beautiful variety of genres and styles. Founded in the beginning of 2017, the agency is a joint venture of four independent Finnish publishing houses: Gummerus, Schildts & Söderströms, Siltala and Teos. The agency represents a wide range of prominent, award winning authors writing both in Finnish and Swedish.

Gummerus, founded in 1872, is Finland’s third largest publisher with a list of 200 titles each year. It is now owned by Swedish Storytel.

Schildts & Söderströms
Schildts & Söderströms is Finland’s largest Swedish language publisher with a history dating back 1891. Its imprint S&S publishes books in Finnish.

Siltala Publishing
Siltala, founded in 2008, publishes about 40 titles a year. Its list includes both literary fiction and nonfiction.

Teos Publishers
Teos, founded in 2003, publishes about 45 new titles annually. The focus is on literary fiction, but the list includes also nonfiction and children’s titles.

Here is a link to media stories about the Helsinki Literary Agency, updated whenever there is news.


Photo: Evelin Kask

Urpu Strellman
Literary Agent, CEO
M +358 40 737 5535

Helsinki Literary Agency is headed by Urpu Strellman (b. 1979). She has worked in publishing for over 15 years, longest as an editor and a publishing manager. In the beginning of 2017 she started to work at the then brand new Helsinki Literary Agency. For years she has also been teaching editing, writing and how to popularize science. She has co-authored “The Nonfiction Writer’s Book” and another nonfiction book about writing with influence. Most recently she has published a guide about selling nonfiction rights abroad (so watch out, world – Finnish nonfiction is soon coming to you!). 

Urtė Liepuoniūtė
Literary Agent

With a colourful past from bartending on the top of Canadian Rockies to working for the EU Commission, Urtė (b. 1991) eventually joined the agency in the beginning of 2019, and in addition to selling rights is also in charge of newsletters, social media and communications. She has a Master’s Degree from the University of Helsinki, majoring in Finnish language and culture. On the side, she is a literary translator, whose work has been awarded and enlisted amongst the best translations of the year a few years in a row. 

Kai Aareleid
Literary Agent

Kai Aareleid (b. 1972) has a background in the book world since early 2000s. A prolific literary translator from Spanish and Finnish, she has worked as a publisher and copy editor in Loomingu Raamatukogu Publishers, Estonia and has mentored emerging translators as well as taught translation courses. Wearing her writer’s hat, she is author of 1 book of drama, 2 books of poetry and 3 books of prose. Her works have won literary prizes, have been shortlisted for a number of awards and translated into several languages. As a true cosmopolite, she has been living in Tartu, Tallinn, Helsinki, Mexico City, Riga and St Petersburg. She is currently sharing her life between Tallinn, Helsinki and a North-Estonian fishing village.

Viivi Arela 
Literary Agent

Viivi Arela (b. 1983) joined the agency in July 2020. A brand strategist with years of experience in marketing and sales, her focus is on strengthening the visibility and reach of the agency’s authors and titles in international markets. In addition to Helsinki Literary Agency, she also works as public relations officer for the Finnish Literary Institute. Viivi is a passionate advocate of reading and determined to bring Finnish literature to even larger audiences abroad.

Exclusive co-agents:

Vikings of Brazil | Pasi Loman

Grayhawk Agency | Clare Chi

Tuttle-Mori Agency | Ken Mori

Momo Agency | Geenie Han

Book/lab | Pjotr Wawrzenczyk

Spanish, Catalan, Basque, Galician, Portuguese (excl. Brazil)
Casanovas & Lynch Literary Agency | Marina Penalva

Kalem Agency | Nazli Gürkas

Helsinki Literary Agency
Snellmaninkatu 13
00170 Helsinki

Social media:

Translation support for Finnish literature

You can read about translation and production grants here.

GDPR – General Data Protection Regulation

Helsinki Literary Agency follows the European Union General Data Protection Regulation. The information we have about you is used only to send out news and other information about Finnish literature. It will not be given to third parties.

We are glad to give you more detailed information about the measures we take to protect your data: our contact information is above.