In January, HLA is celebrating its 4th anniversary. We had our ups and downs along the way, but from the beginning, one thing has been consistently praised: our style. Our agents would hardly have a meeting where a publisher wouldn’t mention how elegant and beautiful our catalogue or logo is. The man behind it is one of the top typographers in Finland, Petri Latvala – someone who seems to have come straight out of a 19th century novel, somehow ending up in our time. For his 50th anniversary, we interviewed Petri about visual, literary, and existential things.
In January, HLA is celebrating its 4th anniversary. We had our ups and downs along the way, but from the beginning, one thing has been consistently praised: our style. Our agents would hardly have a meeting where a publisher wouldn’t mention how elegant and beautiful our catalogue or logo is. The man behind it is one of the top typographers in Finland, Petri Latvala – someone who seems to have come straight out of a 19th century novel, somehow ending up in our time. For his 50th anniversary, we interviewed Petri about visual, literary, and existential things.
Read the interview here and find out how typography is connected to philosophy and linguistics, what makes a good book cover, who is Petri’s favourite HLA-represented author and what does his favourite word – ματαιοπώγων – mean.